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JUL 5, 2011

Los Angeles Museum of the Holocaust Wins MUSE Media Awards (JewishJournal)

July 5, 2011
Los Angeles Museum of the Holocaust Wins MUSE Media Awards

By Lauren Bottner

The new Los Angeles Museum of the Holocaust (LAMH) earned gold and silver MUSE awards in the annual competition of the American Association of Museums (AAM).

The international AAM Media and Technology Committee announced the 41 winners for the 22nd annual MUSE competition from more than 200 media submissions utilizing games, videos, audio tours and Web sites.

For the category of Audio Tours & Podcasts, LAMH won a gold for its Spatial Audio Guide, which consists of an iPod Touch that visitors carry throughout the museum, allowing them to “have a private and contemplative experience worthy of the subject matter” the MUSE judges wrote in their award description.

The museum also received a silver award for the “18 Camps” presentation within Multimedia Installations, chosen by MUSE judges for “the degree to which it accomplishes its overall objective: a simple, smart and powerful presentation that brings all elements together brilliantly.” The 18 waist-high touch screens each describe a different concentration camp and are arranged to surround visitors so that they “have to become responsible for their own experience rather than remaining passive,” the museum’s executive director, Mark Rothman, said.

“We know from our visitors’ feedback that all of our exhibits are winners, and it’s just great to get some external feedback,” Rothman added.