Audio Guide Gold
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MAY 31, 2011

Museum Receives Gold in Media and Technology Muse Awards

Audio Tours & Podcasts

Entries can range from audio tours on devices to video and audio podcasts that create links between on-line and/or on-site activities and programs, exhibits, and lectures, creating an augmented and extended experience to a global audience.

Jury Chair: Lynda Kelly
Manager Web and Audience Research
Australian Museum

Gold: Spatial Audio Guide
Los Angeles Museum of the Holocaust
Potion Design

Judges said: This was a highly innovative product that effectively enhanced the visitor experience. By integrateing technology to replace labels, this device encourages and enables visitors to have a private and contemplative experience worthy of the subject matter. This is especially relevant for the particular collection objects that relate to extremely difficult and potentially upsetting content. Another good feature is the ability to sync to videos already playing near-by. It is highly appropriate to the content, with ability to hear stories direct from witnesses. A major attraction is that content is completely updateable via the CMS which enables it to be remain current in a sustainable way. The ability to track user behaviour, provide metrics and easily make changes based on user-data is another outstanding feature.

Silver: Straight from the Horse’s Mouth Getty Collection
J. Paul Getty Museum

Judges said: This project was by far the best audio tour in terms of meeting a perceived audience need. This really encouraged children to engage directly with artworks. Clever questioning and well-narrated content encourages them to look deeply into the processes of developing artworks. The different approaches for each painting added interest and help keep their attention, while making the tour light-hearted with a sense of fun. A very good example of what a great audio tour should be when designed by a cross-disciplinary team for a specific audience.

Bronze: GuideCam™

Ronald Reagan Presidential Foundation
Cortina Productions
The Conrad N. Hilton Foundation
Simon & Schuster Audio,
Random House Audio
Ronald Reagan Presidential Library

Judges said: This project deserves a mention as it brings to life complex subject matter. The ability for users to take photos and videos throughout their visit and then email to themselves later was also a strong feature. It truly deepened and broadened the visitor experience.